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Jaguar Land Rover


Vision Technology

The brief was to create a short film that illustrated the history and differences between Jaguar Land Rover’s lighting technologies and give an exciting vision of whats to come.

Creative Agency: Imagination
Physical Build: Imagination
Animation: Chris Joyce

Our CD Chris Joyce worked with the Digital Art Director to establish a 3D style that would mix well with the live shot footage from Imagination as well as being quick to render. I built 3D environments and a future city to help demonstrate the lighting features as well as sourcing some stylish stock footage to give the film that final polished look. The film was played out in a cinema style room with custom built Meridian speakers and played around the world on the JLR auto show stand.

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