Our CD Chris Joyce worked with the Digital Art Director to establish a 3D style that would mix well with the live shot footage from Imagination as well as being quick to render. I built 3D environments and a future city to help demonstrate the lighting features as well as sourcing some stylish stock footage to give the film that final polished look. The film was played out in a cinema style room with custom built Meridian speakers and played around the world on the JLR auto show stand.