Skill Cube NY
ClientPuma
RoleImmersive Experience, CGI Animation, 3D Stadium Creation, Live Action Shoot
Personalised 1-2-1 digital training sessions, delivered by world famous sporting idols. This unique experience was a collaboration between Velvet Badger and Green Room Design for the launch of PUMA's 5th Avenue flagship store in New York.
The Brief
Velvet Badger were commissioned to produce the digital creative content, in partnership with Green Room Design, for 'Skill Cube', an immersive training experience for PUMA.
Inviting customers to try the brand's footwear in store while simultaneously being transported around the world from London to the San Siro Stadium in Italy. The experience had to deliver an authentic training experience and total visual immersion in order to heighten the senses of the customer.
In order to realise this experience, the Badgers crafted a huge suite of visually striking, technically challenging and imaginative CGI assets, covering the full end-to-end customer experience.
This culminated in near-360 degree immersion within a remodelled real-life stadium, replete with five million individual blades of grass and 80,000 independently moving football fans, all created to inspire the pride and confidence required for the user to complete the trial.
With locker room introductions and guidance from Griezmann and Lukaku, this hyper-real football experience placed the user genuinely in the player's shoes, allowing them to physically and emotionally feel the benefits of the footwear.
A second, fitness-focused trial was also developed, hosted by Lewis Hamilton. The racing great was captured through a green-screen film shoot and placed into a real-life, repurposed experience of an elite warehouse gym.
This fully encompassing Puma project consisted of over 50,000 layers taking up more than 20TB of space for just over 1000 individual deliverables.
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Gucci Beauty Wishes
- Client
- Gucci x COTY
- Services
- Creative Campaign, 3D Project Modelling, CGI Animation, Print & Digital Campaign
- Description
- This vibrant and dynamic campaign consisted of over 3000 deliverables for digital and print, featuring an array of more than 45 distinctive products, masterfully encapsulated within the evocative narrative.
Miss Loubitree Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
The Gift Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- The inaugural Yuletide collaboration between Velvet Badger and Barcelona-based agency Puig, realising a unique vision of the festive season of indulgence for the equally-unique Christian Louboutin.
Miss Loubisnow Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
Dancing Seahorse
- Client
- Streamusic
- Services
- Brand Strategy, Brand Design, Tokenomics, Community Management
- Description
- Music Meets Web3. Dancing Seahorse is a newly formed company for a new world of value. Leading the way in a music-first cultural shift into Web3.
Dancing Seahorse NFT
- Client
- Dancing Seahorse
- Services
- Web 3.0, Creative Direction, NFT Design
- Description
- Providing access to exclusive worldwide VIP concerts, festivals and club nights, Dancing Seahorse is your first class membership to live music.
Puma Skill Cube
- Client
- Puma
- Services
- Immersive Experience, CGI Animation, 3D Stadium Creation, Live Action Shoot
- Description
- This unique experience was a collaboration between Velvet Badger and Green Room Design for the launch of PUMA's 5th Avenue flagship store in New York.
Twitch: Braun Series 7
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and VFX
- Description
- Velvet Badger were approached by Twitch with the desire to attract German GenZ and Millennial users on their platform to use the new BRAUN Series 7.
Twitch: Rockstar Call of Duty Black Ops
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and Visual Effects
- Description
- Velvet Badger were enlisted for a second time by the No.1 global live streaming service Twitch, this time to develop, direct and produce a 30-second animation for Rockstar Energy and their new Call of Duty Black Ops Cold War promotional cans.
Formula E
- Client
- Avantgarde, London
- Services
- Art & Creative Direction, Animation, UI design
- Description
- 2019 got off to an electrifying start through our collaboration with leading global brand experience agency Avantgarde. Together we created a stylish animation to capture all the anticipation and excitement of the new Formula E season.
Always First
- Client
- Sunil Gavaskar
- Services
- Brand Design & Strategy, Web3 Strategy, Virtual Experience, Web Development, Smart Contracts, NFT Design
- Description
- When the Indian cricket legend approached us with the desire for his own NFT campaign, we wanted to honour his achievements by creating one more first, for him and his fans, through the Always First campaign.
Colorsport One
- Client
- Colorsport
- Services
- Design Strategy & Design, Web3 Strategy, Marketplace Design
- Description
- Working alongside Colorsport to modernise their brand and value offering, turning a historical sporting great into the sporting imagery company of the future.
Innovation Lab
- Client
- Jaguar Land Rover
- Services
- Reveal conference presentation, 3D Content, Editing, CGI Animation.
- Description
- We created beautiful activations, crafted from a marriage of physical materials with animated interactive enhancements, to tell stories of the evolution of the cars.