Dancing Seahorse
ClientStreamusic
RoleBrand Strategy, Brand Design, Tokenomics, Community Management
Music Meets Web3. Dancing Seahorse is a newly formed company for a new world of value. Leading the way in a music-first cultural shift into Web3. Providing access to exclusive worldwide VIP concerts, festivals and club nights, Dancing Seahorse is your first class membership to live music.
The Brief
Velvet Badger were commissioned to develop the brand and devise an innovative Web3 strategy to pave the way for Dancing Seahorse to lead a cultural revolution through music.
The brand had to provide holders with access to VIP concerts and experiences, powered by NFTs and exclusive unique content, alongside the levels of ownership and transparency that are fundamental to Web3 communities.
Bold & Moving
Strategy
We developed a framework for the brand to reflect the emotion and core drivers of the offering, mindful of the dual passions of the Web3 music audience: sophistication and transparency.
Focusing on inspiration and aspiration provided the vehicle for a brand tone and framework that epitomised the passion and dedication of music fans, with the promise of exclusivity that anchored the unique sense of value within the offering.
Brand Design
The identity and visual behaviours of the brand needed to capture the bold nature of the offering. A carefully crafted palette of striking colours and contrasts was developed to enhance emotive imagery, infused with a feeling of constant motion to reflect the restless feelings of excitement and possibilities.
We developed a comprehensive set of guidelines that ensured the feeling of luxurious sophistication was always retained, but had the flexibility to be applied across realms and platforms.
VIP Concerts
& Events
The brand was conceived to evolve in line with the offering, to have a life of its own through community application and leadership from key artists, while ensuring that any expression always epitomised Dancing Seahorse and their mission to evolve music for artists and fans together.
NFT Creation
In order to support Dancing Seahorses core offering, Velvet Badger's creative production of teh membership NFT was central to it's Web3 audience, providing the ability to access a vast array of benefits and rewards. This unique collection is one of the most detailed and varied 3D modelled NFT collections on the market.
The Results
Recorded over 1 month
- Twitter254k Global Reach
- 4.86m Global Reach
- +20k Increase in Visitors
- Website>15k Daily visits
- Sales+88ETH Highest secondary sale
- $7M+ Total primary volume