MUSIC MEETS WEB3.0
Dancing Seahorse is a newly formed company that aims to lead a music-first cultural shift into Web3. Providing access to exclusive worldwide VIP concerts, festivals and club nights, Dancing Seahorse is your first class membership to live music.
Confined by the current issues facing the music industry, with first-hand experience of the many pitfalls, Dancing Seahorse wanted to create change from within. To reignite and unite fans, artists and musicians through unforgettable VIP experiences using non-fungible tokens (NFTs) and blockchain technology.
Backed by some of the world’s most prominent musical artists and NFT collectors, Dancing Seahorse is one of the most exclusive private membership clubs running on the Ethereum Blockchain.
After being 1 of 50 agencies put forward for this project, Velvet Badger was delighted to win the contract and provide a full scope of roles to grow this business from an concept into a global Web3 brand.
A UNIQUE NFT COLLECTION
In order to support Dancing Seahorse's core offering, Velvet Badger's creative production of the membership NFT was central to its Web3 audience, providing the ability to access a vast array of benefits and rewards. It was vitally important to ensure that the highest level of creativity was delivered to provide the richness of each asset's unique IP.
Creatively, this is one of the most detailed NFT collections ever. Every component of the Seahorse and trait (items) has been handcrafted, from explorative design to conception and final 3D modelling. Thousands of hours were spent refining initial concepts and generating each individual 3D file, managing a complex array of over 1000+ assets.
Each of the 444 Legendary Dancing Seahorses, which provided the highest level of VIP access, was individually designed. In comparison, 8888 Premium Dancing Seahorses launched with newly textured models to create a unique generative collection. This created an exhaustive range of over 800 individual 3D traits rendered in 4k.