Braun Series 7

Client

Twitch

Role

Full Creative Campaign, CGI Animation, 3D Project Modelling and VFX

Velvet Badger were approached by Twitch with the desire to attract German GenZ and Millennial users on their platform to use the new BRAUN Series 7.

CGI development of the Braun Series 7 razor — Braun x Twitch

The Brief

Twitch sought to use this campaign to dispel negative connotations often associated with gamers. The positioning 'mindset to improve' provided the vehicle to showcase the benefits of gaming to improve a user's daily life.

Using the everyday morning routine of a shave to showcase the product as empowering and motivating a gamified mindset, users were encouraged to be more confident in the face of everyday challenges.

We designed, produced and delivered the 30-second animation within nine weeks, using Cinema4D, Octane, After Effects and Zoom.

CGI of the Braun Razor with close up of handle

While lockdown was in full swing, our busy Producers took on the unique and exciting task of realising a zero-person green screen shoot in Germany, with the well-known Twitch Influencer, Chesftrobel.

The remote shoot was successfully executed through a live video feed from the studio into the safety of our cosy homes, allowing the team to capture voice overs, scripted lines and BRAUN's iconic product in action.

The Art of Possible