Client:

Beats by Dre

Title:

Beats Pills

Credits:

Agency: R/GA

Director: Jak O'Hare
Production Company: Waterworks
Animation: Framestore

Compositing: Velvet Badger
Grade: Jason @ The Look

We teamed-up with industry giants Framestore and Gas & Electric to help bring Beats Pills to life over a full campaign, ranging from TVCs to live interviews.

Framestore built the Pills to be composited live into the interviews, allowing us to bring them to life with an Xbox controller and get live content out as soon as possible. Alongside the Pills we interviewed celebrities all over Europe, climaxing at the O2 with a chat with Chase and Status.