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Client:
Beats by Dre
Title:
Beats Pills
We teamed-up with industry giants Framestore and Gas & Electric to help bring Beats Pills to life over a full campaign, ranging from TVCs to live interviews.
Credits:
Agency: R/GA
Director: Jak O'Hare
Production Company: Waterworks
Animation: Framestore
Compositing: Velvet Badger
Grade: Jason @ The Look
Framestore built the Pills to be composited live into the interviews, allowing us to bring them to life with an Xbox controller and get live content out as soon as possible. Alongside the Pills we interviewed celebrities all over Europe, climaxing at the O2 with a chat with Chase and Status.
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